Join us this spring at Groom West Spring Fest

Sponsored by igroomhub

We have the privilege of having the talented Michelle Fraser at this unique event located at the beautiful Dog & Groom in O’Connor.

A competition will be held on Saturday October 28th with Michelle judging, followed by a day of seminars on Sunday October 29th.

For Competition info and tickets CLICK HERE

For Seminar info and tickets CLICK HERE


About Michelle

Michelle Fraser, has had life-long experience with animals, especially dogs.

Together with her parents, Darrell and Maureen, she has been immersed into the world of pure bred dogs for over 45 years.

She has owned, bred, groomed and exhibited a variety of breeds of dogs including Papillons, German Shepherds, American Cocker Spaniels, Afghan Hounds, Border Collies, English Springer Spaniels, Pekingese and Grand Basset Griffon Vendeen. Michelle is also licenced to judge toy and working dogs.

Michelle founded Fraser Essentials in 2016 , providing a range of grooming products that are inspired by nature, results driven and scientifically formulated using human grade spa quality ingredients.  She is also a qualified Formulating Cosmetic Chemist and oversees research & development, formulating and the manufacture of products.

Combining her love of dogs and travel, Michelle loves nothing more than travelling interstate and internationally to visit dog events around the world.  One of her favourite events is Groomania which is held in Belgium each year.  This event is well known for its world class competitions, seminars and social events, which aims to unite and inspire professional and student groomers worldwide.